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The McCain Foundation joins other generous donors from across Canada to support the first Atlantic Canadian Perishable Food Rescue Centre that will be built later this year.

Fredericton, NB: Greener Village, the largest food and social services charity in New Brunswick and a community-driven organization dedicated to addressing hunger and promoting food security in the greater Fredericton area, has been making strides toward its goal of raising $6.3 million to build a Perishable Food Rescue Centre in Fredericton, the first of its kind in Atlantic Canada. Today, they are gratefully acknowledging a generous contribution from The McCain Foundation to the THRIVE Campaign.

“We’re incredibly grateful for the support of the McCain Foundation,”  shared Greener Village CEO Alex Boyd. “Over the last year, we have seen the ripple effect of food insecurity in our province and community. We know how important strong communities are to The McCain Foundation, and having their support in building the first Perishable Food Rescue Centre in Atlantic Canada in their home province means the world to us.”

The McCain Foundation has believed in this project and supported Greener Village’s mission to end food insecurity in New Brunswick since the beginning and its donation of $750,000 to the THRIVE Campaign, will do just that, by helping the organization build a Perishable Food Rescue Centre on-site at Greener Village in Fredericton. The centre will receive, recover, transform, and distribute fresh foods that are destined for waste by turning these products into value-added, ready-to-eat and freezer-stable items that can be redistributed to over 70 food-focused organizations throughout the province. This announcement is a major step towards completing this project in the fall.

The McCain Foundation has focused much of its charitable giving in recent years on addressing the alarming rates of food insecurity in our country.  “We are excited about the impact that Greener Village will have in our province,” says Ann McCain, “and hopeful that it will serve as an effective model that can positively impact even more communities.”

With this donation from The McCain Foundation, the campaign sits at 73% of its fundraising goal. Now, Greener Village invites the public to get involved and support the campaign.

To join the rescue and feed the future, visit

About the McCain Foundation:
The McCain Foundation was established in 1993 with a goal to improve lives in those rural communities where McCain Foods employees live and work.  The Foundation believes stronger communities offer citizens well-being and opportunities in all areas of life. The McCain Foundation aspires to be a philanthropic leader, finding innovative ways to empower people to create positive change in Canada.

About Greener Village:
Greener Village started as the Fredericton Food Bank in 1983 and was incorporated in 1989, becoming one of the first food charities in the Greater Fredericton Area. In 2012, the Fredericton Food Bank transitioned to its new building on Riverside Drive in Fredericton and developed a Learning Kitchen, Community Gardens, and the Unique Boutique. It also began operating under the name Greener Village. Today, Greener Village is the largest food and social services organization in the province, providing 125,000 meals through 2000 grocery boxes monthly and receiving, purchasing and distributing approximately $2 million worth of food each year.

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